Hi, My name is Luiz Ottino đź‘‹
About Me
Currently working as a Designer in the global design team of the Evoke holding
(previous 888 Group) that it is one of the top companies in the gambling industry.
Working in your daily life with a global and multicultural design team around all the company's offices. My work spans three key products: William Hill (UK market), Mr Green (EU market), and 888 (serving the EU and US markets).
These brands are unified through a multi-brand design system, incorporating shared components and variants to ensure seamless across the platforms with consistency and scalability.
My daily work involves supporting the Core Team, CX Team, and Design System Team with initiatives that could connect scale design and business through design-centric strategies. For more details, please see the “selected projects" area below.
Previously worked with large companies, examples below, with extensive knowledge in financial products and the telecom industry, working through consultancies or directly with companies through embedded teams.
Based in SE1, London
luiz.ottino@lhom.co.uk
Please, scroll for more info
Projects with companies like
Daily Deliverables
Design and Develop Intuitive UI/UX Screens with Clickable Prototypes
Design and develop product screens with a strong emphasis on UI/UX for both mobile and web platforms, ensuring intuitive and visually appealing user interfaces. Create clickable prototypes to demonstrate the product’s functionality.
Establishing a Consistent Design Language
Create and maintain a design system that establishes a consistent and cohesive design language across all products and platforms. Define and document design principles, typography, colour palette, and other visual elements to ensure visual harmony and brand consistency.
Design Component Library
Develop a comprehensive library of reusable design components that can be easily accessed and implemented by the design and development teams. These components should follow best practices, be modular, and promote consistency throughout the product ecosystem.
Conduct User Interviews and Testing for Valuable Insights
Conduct comprehensive user interviews and testing sessions, both qualitative and quantitative, to gather valuable insights. Implement A/B testing methodologies to compare and evaluate different design approaches. Analyze user interviews to extract meaningful observations and actionable recommendations.
Develop Realistic and Detailed User Personas
Develop detailed personas that represent the target users of the product. Utilize research findings and user data to create realistic and relatable user profiles, enhancing the understanding of users’ needs and behaviours.
Perform Thorough User Requirements Analysis
Conduct thorough user requirements analysis to identify key features and functionalities that align with user expectations.
Provide Stakeholder Support with Functional Specifications and Roadmap Execution
Collaborate with stakeholders to provide support and guidance on product functionality specifications. Assist in the execution of the product roadmap by implementing design guidelines that align with the overall vision and objectives.
Create Effective Site Maps, User Flows, and Task Flows
Create site maps, user flows, and task flows to visualize the navigation and interaction paths within the product. Enhance the user experience by ensuring logical and intuitive user journeys.