available for senior+ roles

Luiz Ottino designer · engineer

Product designer and design engineer. A decade making complex, regulated systems feel simple, now building AI-native products. I work in the codebase, treat AI as part of the craft, and turn routines into infrastructure.

currentlyFounding designer at an early-stage fintech
basedLondon, UK
practiceProduct design · Design engineering · AI-native systems
open toSenior+ roles · Remote · Hybrid · Relocation
statusResponding within 48h
Revenue impact
£14.4M
Annual lift, payment redesign
Practice
AI-native
Code, MCP, Claude Skills
Users served
8M+
Across payment, AI, telecom surfaces
§ 01 / 06

Now

What I am building this quarter.

§ 02 / 06

Selected work

Six case studies behind a single NDA password gate. Email me to request access.

access ./case-studies — protected

These case studies contain confidential work under NDA across multiple clients in payments, AI, and regulated industries. One password unlocks all of them for this session.

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§ 03 / 06

About

Designer of impactful products in complex, regulated environments.

Currently founding designer at an early-stage fintech, building AI-first, stablecoin-native payment infrastructure. Working directly with the founding team across product, design system, engineering, and research. Designing in code, treating AI as part of the craft, and turning routines into infrastructure.

Over the past decade I built my career at the intersection of complexity and scale: payment systems processing over £50M weekly, KYC and KYB flows that satisfy regulators without losing the user, AI tools designed for messy real-world use. The common thread is environments where design decisions carry weight.

Before that, at a FTSE 100 payments group operating across UK / EU / US, I led the redesign of payment systems across three brands, driving a 23% increase in checkout conversion and £2.3M in additional monthly revenue, and co-led the AI initiatives. Before that, AI-powered product discovery at a big-tech AI launch, and eSIM activation design at a global telecom across iPhone, iPad, and Apple Watch.

▮ 12 clients · NDA
§ 04 / 06

Capabilities

Six surfaces I deliver on. Listed as endpoints — request what you need.

strategy
strategy_and_discovery()
Problem framing before solutioning. Journey maps, competitive analysis, stakeholder alignment, design strategy connected to business outcomes.
execution
design_execution()
End-to-end, low-fi flows to production UI. Interactive prototypes, interaction specs, motion and edge cases documented for engineering.
systems
design_systems()
Built and scaled systems for millions across brands and platforms. Component libraries, tokens, multi-brand theming, governance.
research
research_and_validation()
Experiments, not just interfaces. Usability testing, A/B design, drop-off analysis, evidence-based decisions, before/after metrics.
ai
ai_and_emerging_tech()
AI-native designer and engineer. Claude, Claude Code, Cursor, and MCP across the lifecycle. Design systems as Claude Skills, agent-driven design intelligence, routines as infrastructure.
eng
design_engineering()
Production front-end shipped alongside engineering. React, Next.js, TypeScript, Tailwind, shadcn/ui. Clean split: I own everything the user touches.
§ 05 / 06

AI-native practice

How I work now. Three pillars, every project.

01
Designing in code
I work directly in the codebase using Claude, Claude Code, Cursor, and MCP. Idea to working interface in the same medium the product is built in. No Figma files, no handoff drift.
React Next.js TypeScript Tailwind shadcn/ui
02
Design system as context
A design system designed for AI, not for a Figma library. Lives in Markdown, structured around the design.md approach, exposed through Claude Skills. Context any AI can load and reason against.
tokens.json llms.md MCP Claude Skills
03
Agents on a cadence
Agents on demand are useful. Agents on a cadence are infrastructure. Daily routines for sales context, post-interview synthesis, competitor pulse, product usage delta, decision sweeps.
Claude Notion MCP Linear MCP GA MCP
// outside design

I shoot 35mm film, spend too much time in specialty coffee shops, and I am developing an early-stage incense brand built around natural raw materials and considered design.

I do my best work in environments where designers are trusted to think commercially and ship: close to engineering, close to the data, close to the customer. If that is how you operate, I will feel right at home.

§ 06 / 06

Contact

Single point of contact. I read everything.

Let's work together.
Reply within 48 hours · UK timezone