Product Designer, London Based
Available Worldwide 🌍
Luiz Ottino
Currently working as a Senior Product Designer on the global design team of Evoke.
I work as part of a global, cross-functional design team, collaborating across multiple international offices. My role spans three core products: William Hill (UK market), Mr Green (EU market), and 888 (EU and US markets). I drive core product development and strategic design initiatives, delivering seamless, scalable experiences that generate measurable business impact.
I partner with Core, CX, and Design System teams to align business objectives with user-centred design solutions, enhancing user experience, operational efficiency, and product performance. My work integrates AI-driven capabilities to personalise user interactions, automate workflows, and optimise decision-making through predictive analytics. I have extensive experience in developing AI core products, working closely with machine learning teams to translate complex AI functionalities into intuitive user experiences and scalable product architectures.
Previously, I've collaborated with major financial and telecommunications companies through leading consultancies, embedding product teams and leveraging AI, design systems, and user research to deliver transformative digital solutions that drive both user satisfaction and business growth.
Projects with companies like
Work Experience
Senior Product Designer - Evoke Holding (William Hill, 888 and Mr.Green)
September 2023 - Present
Currently working as a Senior Product Designer within the global design team at Evoke Holding (formerly 888 Group), one of the leading companies in the gambling industry. I collaborate daily with a global, multicultural team across the company’s international offices. My work spans three key products: William Hill (UK market), Mr Green (EU market), and 888 (serving both the EU and US markets). These brands are unified through a multi-brand, multi-language, and multi-region design system, using shared components and variants to ensure consistency, scalability, and seamless user experiences across platforms.
My role involves supporting the Core, CX, and Design System teams by driving initiatives that connect scalable design practices with business objectives through design-centric strategies.
Support Link:
Scaling UX Writing Without Dedicated Writers AI-Driven UX
Design Landscape at Evoke
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