Product Designer, London Based

Available Worldwide 🌍

Luiz Ottino

Currently working as a Senior Product Designer on the global design team of Evoke.

I work as part of a global, cross-functional design team, collaborating across multiple international offices. My current role spans three core products: William Hill (UK market), Mr Green (EU market), and 888 (serving both EU and US markets). I contribute to core product development and strategic design initiatives, ensuring seamless, scalable, and high-impact experiences across platforms.

My work involves partnering with the Core, CX, and Design System teams to align business objectives with design-centric solutions—enhancing user experience, operational efficiency, and product performance. Additionally, I integrate AI-driven solutions to personalise user interactions, automate internal workflows, and optimise decision-making through data and predictive models.

In previous roles, I’ve worked with major financial and telecom companies, both through leading consultancies and embedded product teams—leveraging AI, design systems, and user research to build highly impactful, user-driven digital solutions.

Projects with companies like

Work Experience

Senior Product Designer - Evoke Holding (William Hill, 888 and Mr.Green)
September 2023 - Present

Currently working as a Senior Product Designer within the global design team at Evoke Holding (formerly 888 Group), one of the leading companies in the gambling industry. I collaborate daily with a global, multicultural team across the company’s international offices. My work spans three key products: William Hill (UK market), Mr Green (EU market), and 888 (serving both the EU and US markets). These brands are unified through a multi-brand, multi-language, and multi-region design system, using shared components and variants to ensure consistency, scalability, and seamless user experiences across platforms.

My role involves supporting the Core, CX, and Design System teams by driving initiatives that connect scalable design practices with business objectives through design-centric strategies.

Support Link:
Scaling UX Writing Without Dedicated Writers AI-Driven UX
Design Landscape at Evoke

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Senior Product Designer - Truphone
September 2021 - July 2022

Senior Product Designer Contractor - McKinsey & Company
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Design Lead - Pods Finance
Feb 2020 - Aug 2020

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Senior Experience Designer - ComON Lisbon
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Senior Experience Designer - Heads Agency
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Experience Designer - R/GA São Paulo
September 2016 - September 2017