Profile

I’m a Senior Product Designer with over a decade of experience crafting digital experiences across financial services, telecom, high-growth B2C platforms, web and apps.I specialise in building scalable, multi-brand, multi-language, and multi-region products that align user needs with business goals. I’ve also worked extensively with AI-powered products in B2C and B2B contexts, using data-driven insights and generative text capabilities to enhance user experience and automate workflows. I’ve led strategic design initiatives throughout my career that improve product quality, elevate user engagement, and deliver measurable impact. I thrive in collaborative, cross-functional environments where design, research, and technology converge. Currently, at Evoke, I contribute to core product development with the strategy for global brands, supporting millions of users across complex platform ecosystems.

Skills

• Product Design (Web & App)

• Design Systems (Multi-brand / Multi-region)

• AI-Driven Design

• User Research & Journey Mapping

• UX/UI Design

• Design Workshops

• Prototyping & Interaction Design

• Stakeholder Engagement & Relationship Management

• Agile & Cross-functional Collaboration

Experience

Senior Product Design, Evoke, London, UK — Sep 2023 - Present

Currently working as a Senior Product Designer within the global design team at Evoke Holding (formerly 888 Group), one of the leading companies in the gambling industry. I collaborate daily with a global, multicultural team across the company’s international offices. My work spans three key products: William Hill (UK market), Mr Green (EU market), and 888 (serving both the EU and US markets). These brands are unified through a multi-brand, multi-language, and multi-region design system, using shared components and variants to ensure consistency, scalability, and seamless user experiences across platforms.

My role involves supporting the Core, CX, and Design System teams by driving initiatives that connect scalable design practices with business objectives through design-centric strategies.

Support Links:
Scaling UX Writing Without Dedicated Writers AI-Driven UX
Design Landscape at Evoke

Senior Product Designer Contractor, Google, London, UK — Mar 2023 - May 2023

Worked on the development of B2B products for Google for Retail, contributing to projects that using Google’s AI-driven, Gemini to retail market model. (Project details under NDA).

Senior product designer, Tangity - part of NTT, London, UK — Aug 2022 - Nov 2022

Tangity is a design agency focused on addressing people’s needs and desires, leveraging the full technological capability of NTT DATA—a trusted global innovator with over 100,000 professionals across more than 50 countries. During my time at Tangity, I worked on a project for the NHS, designing internal tools and contributing to the development of a new design system to support more efficient and user-friendly digital services within the organisation.

Senior product designer, Truphone, London, UK — Sep 2021 – Jul 2022

Led the end-to-end design of Truphone’s B2C platform across iPhone, iPad, and Apple Watch, focusing on travel and local user journeys. Worked on global roaming products and eSIM experiences, including Apple partnership features for default plan activation and Apple Watch connectivity in underserved regions.

Senior Product Designer Contractor, LATAM  - McKinsey & Company - Oct 2020 - Aug 2020

Projects under NDA in the financial sector (stock market and remittance) 

Designer Lead, Pods Finance, Remote - Feb 2020 – Aug 2020

Finalist at the Ethereum 2020 Hackathon (Denver, Colorado) with the product ohMyDefi, which became the foundation for the Pods Protocol MVP. Led the end-to-end design of the product, including user flows, interface design, branding, and full design implementation from concept to delivery.

Support Links:
Pods' Pre-Seed Round
Introducing ohMyDefi

Senior Product Designer, ComOn, Lisbon, Portugal - Feb 2019 - Oct 2019

Worked on developing mobile apps for leading gym brands in Portugal, including Solinca (Sonae Group). Delivered user flows, UI screens, interactive prototypes, and user interview research and supported the final product release.

Senior Product Designer, Heads Agency, São Paulo, Brazil - Sep 2018 - Feb 2019

Worked with Banco Original on developing the logged-out area of the bank’s new website. Responsible for user flows, UI screens, prototypes, user research, and supporting product delivery.

Experience Designer Contractor, Ogilvy, são Paulo, Brazil - Aug 2018 - Sep 2018

Collaborated with Banco Safra on developing internal systems and creating a new design system for the bank. Deliverables included wireframes and system documentation.

Experience Designer, R/GA, São Paulo, Brazil - Sep 2016 - Sep 2017

Worked with Bradesco-Next (2nd largest bank in Brazil) to create a new digital bank targeting Gen Z users. Embedded in both the agency and client teams, collaborating closely with stakeholders. Responsible for wireframes, user flows, interaction testing, and high-fidelity prototypes.

Support Links:
Next Bank Building a bank for millennials from the ground
Next Integrated Case